Introduction: Why Analytics Needs a New Approach Traditional analytics has long revolved around four main categories: descriptive, diagnostic, predictive, and prescriptive analytics. These have served businesses well for decades, but in 2025, data ecosystems have evolved beyond the capabilities of these models. The increasing complexity of real-time data streams, multimodal sources, and AI-driven automation requires… Continue reading Beyond the Four Basic Analytics Types: Hybrid & Adaptive Analytics Strategies